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Nothing Comical about Charity Golf!

kids marketing my events sports

FedEx St. Jude Classic PGA Charity Golf Tournament 2018

The Event

Tennessee hosted the FedEx St. Jude Classic this June. It is a professional golf tournament sponsored by FedEx benefiting St. Jude's Children's Research Hospital. In 2019, the St. Jude event will become one of the World Golf Championships. The tournament made its debut more than 60 years ago, but it wasn't until 1986 that Memphis carrier, Federal Express, became its title sponsor. For the first three years of their sponsorship, FedEx increased the purse one dollar for each package they shipped on the Friday of the tournament. This year's tournament was won by Dustin Johnson.

According to the website of St. Jude Children’s Research Hospital, their mission is to “advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of their founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.” Due mostly to generous individual contributions, families never receive a bill. Their founder had a dream, “no child should die in the dawn of life." St. Jude's is a wonderful non-profit that both FedEx and AgoraEdge are proud to support.

The Challenge

AgoraEdge, a soft goods manufacturer located in St Petersburg, Fl, is a longstanding partner and supplier for FedEx. They manufacture bar code scanner cases for their route drivers. They wanted to run an advertisement in the daily pairings guide for the length of the entire tournament that would celebrate their relationship with FedEx.

FedEx contracts more than 2,300 drivers a year to deliver packages, many of which are using state of the art mobile devices to track and manage the shipments. These devices, which contain advanced bar code scanning functionality, can cost thousands of dollars, so it is very important to protect the units from accidental drops and every day wear and tear.

AgoraEdge has been the leading global designer and manufacturer of device cases for the mobile computing industry since 1985. They use state of the art design and production techniques to develop cutting edge solutions. They have solutions for all industries, not just route delivery, such as FedEx.

The Solution

Both FedEx and AgoraEdge have very corporate, technical looking brands. AgoraEdge didn't have any past ads they could use that made sense for a children's fundraising event at a golf tournament. They solicited my services to illustrate a comic that would be perfect for the event. I drew upon previous golf marketing experience to come up with the humor in the comic.

AgoraEdge Advertisement designed for FedEx St. Jude Classic Daily Pairings Guide

Features

  • FedEx employee on the golf course
  • Hat, shirt, and pants are in FedEx corporate colors
  • Golfer is holding bar code scanner (delivery drivers make use of these) to SCAN the course
  • Golfer is holding a “driver”
  • Puns tie back into “scanning” and “driving”

Benefits

My cartoons use retro imagery and vintage color palettes. I maintain a library of elements that keeps my style consistent and helps speed up the design process reducing overall costs. The color palette I employ has been carefully developed to impart a feeling of nostalgia. While I am able to design with corporate colors, for best results I recommend using the closest color on my palette.

I design my illustrations in Adobe Illustrator which means they are vector art. I can give you the source file and you can scale the design to whatever size you need without experiencing image loss. If you need a specific file size or format, I can export a copy to your specifications. By providing your logo as vector art (.eps or .ai), I can include it in your graphic.

Art and humor affects us in many different ways, and provides us with many benefits. It can improve our mood and change our opinions. However, you have to know which type of illustration style is right for your company, because it is normally based on corporate culture. Cartoons can be truly beneficial!

Links:

www.stjudeclassic.com

www.stjude.org

www.agoraedge.com

www.fedex.com


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About the Author: Karen Strum is a Tampa Bay illustrator available for freelance projects. A unique cast of characters in her style can be designed for use in advertisements and materials for which you want something extra special. Karen's cartoons use retro imagery and vintage color palettes that add charm to every image she creates whether it is a comic, logo, diagram, book cover, or concept image. [Send an Email]
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