Blog — marketing

Go big or go home is a slogan that dares one to accomplish their dreams. Andy Warhol and Salvador Dali are two fine artists who were experts at publicity stunts and will be studied in marketing classes. Publicity stunts can be a cost effective method of gaining recognition especially when traditional marketing costs may be preventative.

Can comics be considered a plausible marketing medium? Yes, they can. Comics combine literature and visual art to make something more than what either of them are alone and this offers a unique opportunity to convey a message that might otherwise be lost in the crowd. I've had a couple opportunities to work as a cartoonist on marketing collateral and I thought I'd share the process with you. Vicky Goggin, a realtor based in Texas, approached me about designing a unique series of postcards to send to her target zip code. She wanted something radically different than the other realtors...

Sand sculptures are a powerful fine art and marketing medium that can evoke fond memories and leverage these associations to the commissioner's benefit. With the popularity of sand sculptures, I find it surprising that they are not more frequently used in marketing. Whether a company event, award ceremony, or convention, a sand sculpture demonstration is something attendees are sure to remember.

When companies lose money, accountants use the term “in the red” to describe the negative sums. “In the red” comes from the color of ink that they use in their ledgers. Black Friday is thus named because it is when the ink turns from red to black. In honor of Black Friday, here's a look at how designers use black in marketing, fashion and fine art.

Trying to make it as a fine artist is hard work, but it is not impossible. I have to supplement my income with freelance work, which is OK by me. I have 20 years experience in commercial art so I never have to look far to find interesting side projects. I recently started working with Visual Sports Photography in both a marketing and photography capacity. Visual Sports is a Lakeland photography studio that shoots individual and team photos of youth sports leagues. Photo Shoot On a recent Saturday morning I was at a football field in St. Pete by 7:15...