Blog — marketing

Can comics be considered a plausible marketing medium? Yes, they can. Comics combine literature and visual art to make something more than what either of them are alone and this offers a unique opportunity to convey a message that might otherwise be lost in the crowd. I've had a couple opportunities to work as a cartoonist on marketing collateral and I thought I'd share the process with you. Vicky Goggin, a realtor based in Texas, approached me about designing a unique series of postcards to send to her target zip code. She wanted something radically different than the other realtors...

Sand sculptures are a powerful fine art and marketing medium that can evoke fond memories and leverage these associations to the commissioner's benefit. With the popularity of sand sculptures, I find it surprising that they are not more frequently used in marketing. Whether a company event, award ceremony, or convention, a sand sculpture demonstration is something attendees are sure to remember.

When companies lose money, accountants use the term “in the red” to describe the negative sums. “In the red” comes from the color of ink that they use in their ledgers. Black Friday is thus named because it is when the ink turns from red to black. In honor of Black Friday, here's a look at how designers use black in marketing, fashion and fine art.

September brought chaos to many with a barrage of hurricanes. I, for one, cooked off a tuna can stove for a week. During this uproar, we quietly lost legendary monster artist Basil Gogos. Halloween is my favorite holiday, and to celebrate I decided to write a blog in tribute to this great creative soul. If you were a child of the '60s and '70s, chances are you devoured the magazine “Monsters of Filmland”. It was here that many fell in love with the vibrant and stylish work of Gogos. Not only do I love the spooky nature of his work,...

Trying to make it as a fine artist is hard work, but it is not impossible. I have to supplement my income with freelance work, which is OK by me. I have 20 years experience in commercial art so I never have to look far to find interesting side projects. I recently started working with Visual Sports Photography in both a marketing and photography capacity. Visual Sports is a Lakeland photography studio that shoots individual and team photos of youth sports leagues. Photo Shoot On a recent Saturday morning I was at a football field in St. Pete by 7:15...