Blog — marketing

Anyone who has ever helped their significant other pack and move will tell you it is best left to the professionals. For a number of years I sold used books on Amazon and shipping the orders was a thankless task. After much experimentation, I  developed a turn-key system for shipping that can be used by artists and other businesses.

Go big or go home is a slogan that dares one to accomplish their dreams. Andy Warhol and Salvador Dali are two fine artists who were experts at publicity stunts and will be studied in marketing classes. Publicity stunts can be a cost effective method of gaining recognition especially when traditional marketing costs may be preventative.

Can comics be considered a plausible marketing medium? Yes, they can. Comics combine literature and visual art to make something more than what either of them are alone and this offers a unique opportunity to convey a message that might otherwise be lost in the crowd. I've had a couple opportunities to work as a cartoonist on marketing collateral and I thought I'd share the process with you. Vicky Goggin, a realtor based in Texas, approached me about designing a unique series of postcards to send to her target zip code. She wanted something radically different than the other realtors...

Sand sculptures are a powerful fine art and marketing medium that can evoke fond memories and leverage these associations to the commissioner's benefit. With the popularity of sand sculptures, I find it surprising that they are not more frequently used in marketing. Whether a company event, award ceremony, or convention, a sand sculpture demonstration is something attendees are sure to remember.

When companies lose money, accountants use the term “in the red” to describe the negative sums. “In the red” comes from the color of ink that they use in their ledgers. Black Friday is thus named because it is when the ink turns from red to black. In honor of Black Friday, here's a look at how designers use black in marketing, fashion and fine art.